Cookie Policy

This is the cookie policy for www.adventureoutdoor.co (“Cookie Policy”). It applies to information collected and used by H. Young (Operations) Limited (referred to in this Cookie Policy as "we", "us" or "our"), when you access and use our website. This information is collected through the use of cookies and other similar technologies, such as web beacons. When we refer to “cookies”, we mean all of these.

This Cookie Policy explains what cookies are, which cookies we use, why and how we use them, and what you can do to manage your cookie preferences. Where any information we collect through cookies qualifies as personal data, our Privacy Policy applies to the collection and use of that data. Please review this Cookie Policy and our Privacy Policy carefully.

Please select from the different sections of this Cookie Policy below to find out more:

1. What are cookies?

Cookies are text files containing small amounts of information that are transferred and stored to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and to remember a user’s actions and preferences over a period of time.

Cookies can be ‘first party’ or ‘third party’ cookies depending on the domain that sets them. In relation to our website, first party cookies are set by us and information is collected and used by us in accordance with the terms of this Cookie Policy and our Privacy Policy. Third party cookies are set by third parties and information is collected and used in accordance with their policies. We have no control over these cookies; they are used to allow third parties to provide certain services to us, such as website analytics. For more information about these cookies, see the “functionality/operational cookies” and “analytical/performance cookies" sections below.

First and third party cookies can be ‘persistent’ or ‘session’ cookies depending on their duration. Persistent cookies remain on a user's device for the period of time specified in those cookies, and are activated each time that user visits the website that created the cookies, until the cookies expire or are disabled by the user. Session cookies allow the actions of a user to be linked during a single browsing session. A session starts when a user opens a browser window and ends when the browser window is closed, following which all session cookies are deleted. Our website uses both persistent and session cookies.

Web beacons (also known as internet tags, pixel tags and clear GIFs) are a similar technology which typically uses transparent graphic images placed on a website. Web beacons are used in combination with cookies to measure the actions of website users, such as the type of browser used to access a web page and the time the page containing the beacon is viewed. We use web beacons in addition to cookies.

2. Why we use cookies

Cookies are used on our website to collect information about your user preferences, browsing habits and the device you have used to access our website (including the make, model and operating system, IP address, browser type and mobile device identifiers) so that we can:

  • provide essential features and functionality on our website;
  • help ensure that you get the best from our website by making it as easy and intuitive as possible for you to use;
  • remember choices you make and recognise you when you return, so you don't have to remind us each time you visit;
  • monitor and analyse website usage and performance so that we can improve how it operates (including in relation to security) and the services available through it; and make suggestions and recommendations to you and other users of our website about products or services that may interest you or them.

3. How we use cookies

Different cookies have different functions. Our website uses the following cookies:

Strictly necessary cookies

These cookies are essential for our website to operate. For example, they enable you to log into secure areas of our website. We do not require your consent to set these cookies on your device as our website cannot function properly without them.

Functionality/operational cookies

These cookies allow our website to remember choices you make when visiting our website and recognise you when you return. For example, these cookies allow us to remember your login details if you choose to create an account with us, so that you don’t have to log back in from the same device each time you visit our website.

We also allow a number of third parties including AddThis, Facebook, YouTube, Vimeo and MailChimp, to set cookies on your device when you visit our website in order to provide certain functionality, including:

  • an AddThis toolbar to allow you to share content on our website that you find interesting with others through social media platforms and other third party sites;
  • the ability to post Facebook comments about our website content;
  • the ability to view YouTube and Vimeo videos that appear on our website; and
  • the ability to view pop-ups on our website provided by MailChimp, our marketing service provider.

When you first access our website, we ask for your consent to set functionality/operational cookies on your device.

To find out more about how the third parties referred to above use cookies and how to opt-out of them, please review their policies.

Analytical/performance cookies

We use Google Analytics, a popular website analytics service provided by Google. We allow Google Analytics to set cookies on your device when you visit our website for the purposes of recognising and measuring the number of visitors to our website and analysing interactions with our website, such as items clicked on, web pages viewed and any web pages where users are encountering download error messages from time to time. Google uses this information to compile anonymised reports on website activity, which we use to help improve the way our website works. See here for further information from Google about how Google Analytics works.

When you first access our website, we ask for your consent to set analytical/performance cookies on your device. To opt-out of cookies provided by Google Analytics, you can install the Google Analytics opt-out browser add-on available here. The add-on will prevent your browser from sending information to Google Analytics.

Email interaction technology

Our emails may contain web beacons to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our customers find interesting, and what actions our customers took, so we can improve our email campaigns in the future and make our emails more relevant to you.

If you do not wish the web beacon to be downloaded onto your device, you should select to receive emails from us in plain text rather than HTML.

5. How you can contact us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us by:

  • emailing: customercare@Madison.co.uk;
  • writing to: Madison, Roebuck Way, Knowlhill, Milton Keynes, Buckinghamshire, MK5 8HL, UK; or calling: 01908 326032.